The following image is from a recent pre-superbowl Adidas commercial. The very next frame of the commercial cuts to the wide shot of the next image below.
Please note the visible numbers of 313 framing the length of the scoreboard. A sign underneath seems to read "WET" possibly "WET Paint". Two other signs read "Patriots". The two pieces of white fabric are the analog for a finish line ribbon, when it is broken by the victor of the race.
My interpretation of these signs corresponds to my immediately previous article here at Da WWWiz (scroll down for confirmation).
The "Wet" is perceived as wet-work, and as a symbol of the blood smeared pavement at the finish line of the Patriot's Day 2013 Boston Marathon, which I have decoded as a meta-literal repetition, a kind of cosmic echo, of the assassination of JFK. The Zapruder frame that documents the kill shot is 313 and 314, which is indicated by the only remaining numbers visible on the scoreboard at the precise moment of the cut.
Adidas logo boldly present at the finish line: